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Nick Rinella

COO, Verdant Distribution

Nick Rinella

COO, Verdant Distribution

Mr. Nick Rinella joined Verdant Distribution in 2015 as its COO shortly after it was founded by Brian W. Blatz. Mr. Rinella is a 5th generation beverage distributor and an accomplished businessman in his own right. Mr. Rinella’s in-depth understanding of distribution models can be attributed to his keen understanding of complex business structures, a skill honed while working his way up through the company his grandfather founded over 60 years ago in Quincy, IL. Over the last seven years, Mr. Rinella served as the Rinella Company’s Vice President and led them to their current position as one of the top trending distributors for their two largest suppliers (Anheuser-Busch and Dr Pepper Snapple Group) in Illinois. Under his watchful eye and direction, Rinella Company secured the multi-million dollar acquisition of Dr. Pepper Snapple Group distributor, grew the company’s business by upwards of 62%, and has been recognized by Anheuser-Busch as one of its approved successor managers. Mr. Rinella actively serves on the Policy Committee for the California Distributors Association and is a member the California Growers Association. Mr. Rinella formerly sat on the board of, The Associated Beer Distributors of IL and The Great River Economic Council. Mr. Rinella is a graduate of the University of Kansas where he studied Economics.

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